Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exp More
Today, the biggest challenge which researchers, companies and investors are faced with is how and by using which strategies they can make new science and technologies profitable. So we should find the problem in commercialization process and state of the opportunity exploitation. The decision of the “right” time to exploit opportunities is an important one in creating a successful business. Commercialization is the important part of innovation process and it’s an inevitable phase of idea to the market journey for every products. Commercialization is an attempt to profit from innovation by incorporating new technologies into products, processes, and services and selling them in the marketplace. For many new technologies, commercialization implies scaling up from prototype to volume manufacturing and committing greater resources to marketing and sales activities. Commercialization strategies indicate different ways of exploitation of researches and technologies that researchers and start-up companies need them for transferring knowledge from concept to the market. On the other hand, decisions to commercialize new technology are closely linked to characteristics of the innovation system in which the firm operates. Choosing a proper Commercialization strategy and also a model is one of the most crucial decisions a firm makes in terms of its ability to profit from technologies developed within the firm. In this article, we define commercialization process and the importance of this issue. Then we introduce some models and strategies used for technology commercialization.
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Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its ca More
Biotechnology industry has a special place among novel industries and its progress and development speed just in less than three years, is seems surprising. Biotechnology is one of those crucial and important technologies that its success and impact are caused by its capabilities and extended applications. Most biotech companies are small start ups and although they have been working for several years in this area, they have not been able to achieve significant profitability yet. The evidence proves that there are some problems in process of translating research findings into commercial outcomes. The term commercialization strategy is refers to research and technology exploitation methods in front of researchers and scientists to move their science streams from concept to the market environment. This article intended to identify and introduce the most appropriate strategy of research commercialization in the Iranian biotechnology companies through the mixed methods study.
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